NIELSEN | INT’L CAMPAIGN | “REALLY KNOW YOUR ADVERTS” [ENGLISH]

An international campaign created for Nielsen.

This series of promos was created for English, Spanish, and German audio tracks to demonstrate ad reach and insights. Scripts and storyboards were provided for visual style. Pacing, movement, and supporting visuals were suggested, but left for me to design and animate. I chose color palette based on the rebrand.

I animated the character for the audio track in English, and created a template for mouth movements for animators to follow in additional languages. Once lip syncs were completed, I animated additional facial expressions for the promos in other languages and timed translation track to visuals. Many assets were designed and animated for this campaign by me.

Below are promos for different advertising markets to illustrate ad reach. Each one has promos that are 30, 15, and 06 seconds for broadcast standards.

NIELSEN FANLINKS REBRAND PROMO

Created for Nielsen. I was asked to update this Nielsen Fanlinks promotional video with all new motion design and graphics animation. I was trusted to create visuals with the new branding in mind, and guidance was given in the form of revisions with minimal notes. This was an incredible opportunity to go with my design instincts.

REBRAND VIDEO

As Motion Graphics Designer for Nielsen, I was asked to create a rebrand video for the upcoming launch, which published on Oct 18, 2021 worldwide. This was an incredible opportunity, and I was encouraged to creatively explore visuals that would enhance the brand presentation.

This video has been shared on Facebook, Twitter, Instagram, LinkedIn, and on their own professional website.